BRIEF
EXAM BOARD: OCR
T/A: FUN-LOVING 16-25 MASS MARKET DEMOGRAPHIC
BREIF:
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new entertainment magazine that is being launched by Hearst Magazines UK and the working website for magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact with the content.
SUMMARY OF REQUIREMENTS:
SUMMARY OF REQUIREMENTS:
- Statement of Intent
(approx. 500 words)1 - Entertainment magazine
covers and contents pages: two or three pages for each of the first two editions (based on choice of single or double page spread). - Magazine distribution method: Content must be suitable for retail distribution.
- Number of web pages: One homepage and one linked page.
The production of the magazine covers and contents pages must include (as a minimum):
At least four different main images using original photography across the covers and contents pages.
Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy. A different setting for each cover (this may be the same location with a significantly different use of staging, mise-en-scene and / or lighting). Different material for each magazine’s contents page(s). At least two models representing at least two different social groups across the magazine covers and contents pages. A call to action pointing readers to the online website.
The production of the web pages must include (as a minimum):
Original audio or audio-visual content appropriate to the online website. A minimum of two original images, (with at least one different original image on each of the two pages) that promotes and reinforces the brand identity of the magazine. Appropriate conventions of website design, including an original title and logo for the magazine and a menu bar. Text introducing the main features of the magazine. Working links from the home page to the other page. A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
PLAN:
Have one cover portrait based with graphic images and details. The other will be an informational cover either about global warming or plastic pollution. The inside double page spread will be photos linking to the front cover and will have page numbers and brief headings on what is in the magazine. I will do some rough designs and edits throughout my cover and contents pages. For my website I will either draw up some designs and add them to my sketch book or will use current website like six to design mine. It will include a logo and links to other parts of my website. On my website I hope to include a linked page which shows my issues of my magazine which you can then access online.
At least four different main images using original photography across the covers and contents pages.
Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy. A different setting for each cover (this may be the same location with a significantly different use of staging, mise-en-scene and / or lighting). Different material for each magazine’s contents page(s). At least two models representing at least two different social groups across the magazine covers and contents pages. A call to action pointing readers to the online website.
The production of the web pages must include (as a minimum):
Original audio or audio-visual content appropriate to the online website. A minimum of two original images, (with at least one different original image on each of the two pages) that promotes and reinforces the brand identity of the magazine. Appropriate conventions of website design, including an original title and logo for the magazine and a menu bar. Text introducing the main features of the magazine. Working links from the home page to the other page. A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
PLAN:
Have one cover portrait based with graphic images and details. The other will be an informational cover either about global warming or plastic pollution. The inside double page spread will be photos linking to the front cover and will have page numbers and brief headings on what is in the magazine. I will do some rough designs and edits throughout my cover and contents pages. For my website I will either draw up some designs and add them to my sketch book or will use current website like six to design mine. It will include a logo and links to other parts of my website. On my website I hope to include a linked page which shows my issues of my magazine which you can then access online.
INDUSTRY RESEARCH:
Who are Hearst?:
Hearst Magazines is one of the world's largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. Hearst Magazines also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, Hearst Magazines UK.
What UK magazines do Hearst publish? (Entertainment & Others):
Hearst owns newspapers, magazines, television channels, and television stations, Hearst UK publishes 23 brands including ELLE the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan and Esquire.
What are their values/ideologies?:
"Today, we are starting a new conversation. We have, and will always entertain and provide escapism. And as a business we are committed to giving this to our audience on their terms – on any format, any device and at any time. But more than ever, we believe that Hearst plays an essential role in people’s lives. We empower and inspire. We listen and advise. Above all, we believe in the power of Hearst and all of our brands to give our audience confidence. Confidence to wear that dress. To run that marathon. To cook that three course meal. To express that point of view." -Hearst.
Is there a gap in the entertainment publications?:
They don't have a print entertainment magazine only online (Digital spy). Gap for a print magazine
WEBSITE: Good logo and general design and layout. Think about adding a tagline. Linked page (Music) is there with an article but no image and the rest of the content is missing. Homepage has good, appropriate text content and some images.
ReplyDeleteTO IMPROVE: IMAGES & VIDEO needed! Think about a variety of models, setting and content.